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YouGov - online public opinion polling
Added 29 September 2004
Do you want to make your opinion known? Have you ever wondered just who it is that they ask when they say "a recent poll said...." ?
Well, one of the major pollsters is YouGov and you can participate in their polls on the Internet.
Here's what their website says :
YouGov has established itself as the UK's leading provider of accurate, timely and comprehensive data on attitudes to public policy and public life. The majority of media polling in 2002 was conducted by YouGov. YouGov is the pollster for The Sunday Times, The Daily Telegraph, The Mail on Sunday, and has conducted numerous polls for other media clients including The Observer, Channel 4, ITN, LWT, Endemol, The Evening Standard, Closer, Municipal Journal, The New Statesman, The Spectator, Times Educational Supplement. Non-media clients include KPMG, the TUC, the NHS, the Department of Health, and Greenpeace, and the 'think-tanks' Social Market Foundation, IPPR, The Hansard Society, and Demos.
YouGov is a research company using online panels to provide research for public policy, market research, and stakeholder consultation.
YouGov has a track record as the UK's most accurate pollster. In all five of the YouGov polls where data could be compared to actual outcomes (including the UK general election, the Australian election, the Pop Idol contest),
YouGov was within 1% of the actual result.
Better
YouGov provides much more detail than conventional research, using double the conventional sample size, and allowing for return to key respondents with follow-up surveys, vastly enriching the data and insight gained. The quality of response is also higher, as respondents are able to answer questions at a time and in a format convenient to them, allowing a more considered view. YouGov research allows much more precision in targeting key groups.
Faster
Turn-around after the project receives client sign-off can be 24 hours. We can also supply instant feedback (results within 2 hours), and real-time viewing of data collection.
Cheaper
Because of the efficiencies of automated fieldwork (panel respondents - incentivised by cash payments - complete surveys online on receipt of an email), significant cost-savings are passed on to the client.
