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Promotion of a Political Party
Guidance from the Information Commissioner
Updated and revised: 9 December 2008
7 June 2004
Try and make time to read the guidance from the Information Commissioner's Office on 'Promotion of a Political Party'. The ICO is the independent authority whose job it is to promote access to official information and to protect personal information.
The ICO has a broad definition of what constitutes 'marketing' and treats the promotion of political parties as such. Therefore, the guidance below has significant implications for the way you contact constituents.
The Information Commissioner's guide includes direct mail by post, email, phone and fax, text messages and automated calls. As a Researcher, it's important to know the basics and if you're a Constituency Organiser – or even Caseworker who mucks in around election time – it's vital you follow the guidance.
Promotion of a Political Party (latest version, April 2005) can be found here: www.ico.gov.uk/upload/documents/library/data_protection/practical_application/promotion_of_a_political_party.pdf
Here are the opening couple of paragraphs; click on the image to read the rest.
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The Information Commissioner's website is at: www.ico.gov.uk
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